About us

Herreira is a successful semi-jewelry brand with 17 years of experience, renowned for its exquisite details and unique design. Their pieces, plated in 18k gold, impress and elevate the sophistication of any outfit. Now, with their first store in Boca Raton, FL, they are expanding into the American territory while keeping their factory in Goiás, Brazil. Featuring freshwater-cultured pearls and high-quality stones, Herreira offers a diverse and captivating collection. Whether online or in physical stores, they take pride in enhancing the beauty of women and making them even more stunning. 

The HERREIRA logo is born from this same essence. Like coffee itself, it carries an identity that does not seek attention through excess, but through presence, elegance, and meaning. Its form was carefully designed to translate sophistication, tradition, and authenticity — values that transcend time and define the brand.

Every line of the logo reflects a balance between the classic and the contemporary. The refined typography expresses the strength of a brand that values detail, craftsmanship, and thoughtful design. It is not merely a visual symbol, but a signature that communicates personality, confidence, and identity.

Just as coffee represents Brazil to the world, the HERREIRA logo represents the soul of the brand: transforming material into meaning, form into identity, and aesthetics into experience. It is the visual expression of everything HERREIRA stands for — beauty, character, and elegance that endure.

Welcome to the sophisticated world of Herreira's semi-jewelry!